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The Hardest Part of Starting a Business? Just Starting.
I’ve met a lot of business owners over the years who’ve become really successful, and one thing they all have in common is this: they...
Jesse Baskin
May 62 min read
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Search vs. Display Ads: Which Google Ad Campaign Type is Right for You?
If you’re running Google Ads and don’t know the difference between Search and Display campaigns, you might as well hand your budget to a...
Jesse Baskin
Apr 233 min read
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Stop Boosting Posts — Here's What to Do Instead
Boosting posts is Instagram’s way of letting you light your money on fire in exchange for a few dopamine hits. You get likes. Maybe a few...
Jesse Baskin
Apr 212 min read
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Why Your Ads Aren’t Working (And No, It’s Not the Algorithm)
Let’s cut the crap: if your ads aren’t working, it’s probably not because "the algorithm is broken." It’s because your ads suck. Most...
Jesse Baskin
Apr 201 min read
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Helping Small Businesses Grow: Why I Built a No-BS Marketing Agency
Here is why I Built a No-BS Marketing Agency, and spoiler alert: it wasn’t because I took a $400 on sale for $89 online course from a guy...
Jesse Baskin
Apr 193 min read
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How I Overcame the Overwhelming Challenges of Starting My Own Business: A New Entrepreneur's Personal Story
Starting my own business was a mix of excitement and anxiety. The thought of piecing it all together was daunting. However, what hit me...
Jesse Baskin
Mar 164 min read
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New Entrepreneurs: Am I making progress?
Starting a business can be both exciting and overwhelming, especially when you're navigating uncharted territory. Although I’ve never run...
Jesse Baskin
Oct 20, 20242 min read
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Overcoming Imposter Syndrome When Changing Industries or Careers
Making a career change or switching industries can be both exciting and overwhelming. For many, the fear of not being "good enough" or...
Jesse Baskin
Oct 13, 20243 min read
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How to keep your cool: Dealing with deadlines and KPI's
Do you find yourself feeling overwhelmed by work deadlines and key performance indicators (KPIs)? You're not alone! Many professionals...
Jesse Baskin
Oct 13, 20242 min read
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