Helping Small Businesses Grow: Why I Built a No-BS Marketing Agency

Here is why I Built a No-BS Marketing Agency, and spoiler alert: it wasn’t because I took a $400 on sale for $89 online course from a guy on a yacht. Hint: He's probably on a yacht cause of people paying for the course, like a guy that gets rich writing a book about how to get rich.

I’ve been in operations management since I was 23 years old, which basically means I spent the last decade solving everyone else’s problems and making sure the business didn't burn down. I helped build teams, drive sales, and boost productivity while watching profits roll in like clockwork. Sounds sexy, right? Spoiler again: it was mostly spreadsheets, chaos, and learning that swearing in meetings is more common that one might think (it was encouraged at times by executives, go figure).

What kept me hooked was learning. I treated management like an ongoing science experiment. I learned real fast that managing people isn’t a one-size-fits-all situation. Some folks need a kick in the ass. Others need a gentle pat on the back and a chat about their feelings. Some want feedback every five minutes, others just want you to leave them the hell alone. The trick is figuring out who needs what, when, and how hard to push before they break or burn out.

Along the way, I taught myself Excel (through equal parts YouTube and rage), built tracking systems, calculated profit margins, created customer profiles, and negotiated with vendors like I was bartering for goats in a marketplace. Ask for one item’s price, then ask what it’d be if you buy five. Nine times out of ten? Discount. Even worked at retail chain stores. Try it sometime — worst case, they say no and you still look like a boss.

Then came the public speaking. At first? Scared the absolute sh*t out of me. But over time, I figured out that if I knew the topic even vaguely, I could improvise a speech on the fly and not completely embarrass myself. These little wins add up. Eventually, I realized: I actually like this. I like working with people. I like helping people win.

So how does that all lead to marketing?

Well... it doesn’t. At least not directly. But every one of those skills — the coaching, the negotiating, the analyzing, the public speaking, the building from scratch — gave me the confidence to say: "Yeah, I could probably build something of my own. And I might actually not suck at it."

I’ve always had a thing for tech, social media, being on camera, and making content. But most of all, I love helping businesses succeed. There’s something addictive about taking a struggling business, fixing their marketing, and watching the sales flood in. It’s a win-win. They grow, I grow, and everyone gets to stop complaining about slow seasons.

Because holy hell, the number of businesses I’ve seen relying entirely on word of mouth like it’s 1998 is unreal. Then they come back three months later like, "Wow, it’s been so slow lately." No sh*t, Dave. You haven’t posted, advertised, or done anything but sit there waiting for customers to magically appear.

And let’s not even get started on the ones who spend $300 on DIY Facebook ads after watching a 10-minute YouTube tutorial. They get zero results, blame the algorithm, and decide "marketing doesn’t work."

So yeah, there’s no shortage of businesses that need real help — not fluff, not gimmicks, but real, thoughtful strategy. And honestly? It's fun as hell fixing these problems and watching people win.

That’s why I started this agency. Because I like solving sh*t. I like seeing people succeed. And maybe, just maybe, I got tired of feeling a deep depression and that weird feeling you get when watching "curb your enthusiasm" every time I saw another terrible ad.

I actually like fixing these problems.